Art Director
Pratap Sarnaik
School
School Branding, Gantry Design, Outdoor Event Signage
This outdoor hoarding campaign was created for Pratap Sarnaik International School (PSIS) to promote their holistic and globally aligned education model. Positioned at high-traffic zones, the designs aimed to instantly engage parents and passersby with an imaginative, child-centric visual language.
Each hoarding uses bold typography, vibrant backdrops, and aspirational imagery to convey core values — from nurturing curiosity and creativity to encouraging adventure and academic excellence. The design balances trust-building information with playful storytelling, ensuring impact even at a glance.
This project demonstrates how brand messaging for educational institutions can be both warm and professional — capturing attention while building credibility.

