DIGITAL DESIGNER
(1) Environmental Graphics & Signage
Designed environmental graphics and wayfinding systems that reduce patient anxiety. The signage prioritizes clarity and a soothing aesthetic, ensuring a seamless and supportive physical journey through sensitive clinical spaces.
(2) Information Design & Patient Comms
Created a series of informational materials that balance clinical credibility with emotional sensitivity. By simplifying complex IVF and trimester-based care data into clean, approachable layouts, these designs empower couples to make informed decisions with confidence.
(3) Editorial Design
Editorial design for a recurring internal publication that streamlined what was previously a manual, repetitive reporting process into a cohesive digital format. The magazine organizes medical audits, CME programmes, and pregnancy case reports through a structured template, ensuring technical data is easy to update and visually consistent.
By prioritizing information hierarchy and clean typography, the design transforms dense clinical updates into a professional, engaging resource that aligns staff with the brand’s culture of excellence.
