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Indulekha Hair Oil

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Digital creatives, product storytelling, and campaign design for an Ayurvedic hair care leader focused on scientific credibility and empathetic women’s wellness.​

(1) Social media campaigns & creatives

 

The digital strategy moved away from traditional "hard selling" to focus on high-clarity layouts and emotional resonance. A key highlight was an awareness-driven postpartum campaign, designed to educate women on post-pregnancy hair changes through a supportive, relatable lens.

 

By integrating clean visual hierarchies with authentic influencer partnerships, the final creatives successfully balanced commercial objectives with a responsible, community-focused brand narrative.

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