Luvih Scents

Luvih needed more than a logo - they needed a world. I developed a complete brand system from the ground up, including visual identity, typography, colour language and a brand book that gave their team the tools to stay consistent across every touchpoint.

Website

Instagram

The two dots after the "i" represent the silent "h" in Luvih and subtly reference time, inspired by the Sanskrit pronunciation.

(1) Colour and Typography

A muted nude palette was created to convey

warmth and quiet luxury.

Playfair Display brings elegance and character to

headings, while Bahnschrift balances it with a clean,

modern tone for body copy and functional text.

(2) Packaging

A minimal packaging system was designed using butter paper wraps, box inserts, and printed ephemera to create a tactile, layered unboxing experience while maintaining a calm, premium aesthetic.

(3) Website

A mobile-first e-commerce website was designed with clean layouts and soft tonal backgrounds, presenting fragrance storytelling, variants, and pricing with clarity.