DIGITAL DESIGNER
Wordmark captures the urgency of the present through a bold "ON-AIR" motif, signaling a constant, real-time connection. However, the typography is intentionally pixelated, serving as a visual metaphor for how environmental pollution distorts our world. It represents a digital signal struggling to remain clear through a hazy, industrial atmosphere.
(2) Poster design
Poster designs were created as part of a visual awareness campaign highlighting everyday sources of air pollution. Bold imagery and concise messaging were used to make environmental impact relatable, while directing viewers to the On-Air app as a tool for action.
(3) App design
The mobile app was designed to translate real-time air quality data into clear, actionable insights. A UI-led approach focuses on visual clarity, intuitive interaction, and accessibility, enabling users to understand AQI levels, receive alerts, and make informed daily decisions.
(1) Colour and Typography
The wordmark features a prominent asterisk that serves as a digital footnote for the shifting state of our environment. This element acts as a live data visualization tool by dynamically changing color to reflect real-time Air Quality Index (AQI) levels.
By syncing the typography’s palette with actual pollution data ranging from healthy greens to hazardous purples, the wordmark ceases to be a static image. It becomes a functional and real-time warning of the air we breathe.
(4) Interactive Digital Boards
Interactive digital boards were conceptualized for public spaces, allowing users to check real-time air quality by entering a location. QR codes connect the physical installation to the On-Air app, bridging awareness with direct digital engagement.
