Welspun Flooring

A performance-driven social campaign designed to do more than look good - built to convert. I developed the creative strategy and visual system for Welspun's digital presence, ensuring every asset was optimised for engagement without losing brand integrity.

Instagram

(1) Social media campaigns & creatives

A series of concept-led digital campaigns were developed to position flooring as an expressive design element within everyday interiors. The visual approach focused on strong product integration through lifestyle-driven storytelling, allowing flooring to remain the central visual anchor across varied campaign narratives.

Campaign ideas explored themes such as zodiac-inspired decor concepts and interactive makeover formats, using metaphor and curated imagery to create engaging, aspirational, and relatable content. Influencer collaborations supported reach and community engagement while keeping the focus on real, lived-in spaces.